A decade-plus building products, driving growth and delighting customers — from customer success and marketing to founding AI-first product ventures.
Founder & AI Product Development Lead
Jul 2026 - Present
StackForge AI Labs· Tel Aviv-Yafo
Founded StackForge AI Labs to help businesses, entrepreneurs and non-technical founders turn ideas into production-ready digital products using AI-assisted development.
Lead product architecture and development across web, mobile, SaaS and internal tools from concept through integrations, QA, deployment and launch.
Build with React Native, Expo, Next.js, React and Supabase, including databases, auth, APIs/webhooks/MCP, payments, automation and 1-on-1 AI development mentoring.
AI Product Developer
Sep 2025 - Present
Mobile Brain· Tel Aviv-Yafo
Build, launch, automate and grow mobile and web apps across the full lifecycle, from concept and development through QA, deployment, store submission and iteration.
Develop with React Native, Expo, TypeScript, Next.js, Supabase, Render, APIs and backend integrations using AI-assisted development workflows.
Build internal AI/API automations that reduce repetitive work and improve development and marketing efficiency.
Handle ASO, keyword/competitor research, store listing optimization, conversion improvements and KPI tracking.
Founder
Oct 2025 - Present
Fluxion Analytics
Founded Fluxion Analytics and built the product end-to-end, from data model and GA4 integration to the dashboard UI.
Designed the AI layer that interprets conversion changes, so users get plain-language answers rather than just more charts.
Workflow & AI Marketing Automation Specialist
Sep 2023 - Aug 2025
Natali.ai Generative AI Assistants· London / Remote
First employee at Natali.ai, leading AI automation implementation while managing client relationships, sales and delivery.
Built workflows for lead reactivation, appointment scheduling and CRM integration, delivering 30%+ improvements in client efficiency and ROI.
Integrated AI automation across sales and marketing, managed PPC integrations, validated APIs in Postman, and resolved bugs and performance issues.
Director of Business Development
Nov 2024 - Jun 2026
Jada Trading
Sourced exclusive toy closeouts and used AI to streamline list management, client targeting and product matching across international markets.
Managed vetted buyers, bidding, sales coordination, inventory movement and market research.
Director of Digital Marketing
Jul 2021 - Aug 2023
CiiTECH: Cannabis Healthcare· Remote
Led digital marketing, increasing website traffic and conversions by 35% and cutting annual costs by 20%; content, PPC and SEO increased sales by 18-30% and conversion rates by 21%.
Managed three eCommerce sites, feature releases and staged QA, resolving UI/UX and performance issues with Google Analytics and DevTools.
Marketing & Web Optimization Analyst
Jan 2020 - Dec 2021
Rise Up Digital· London / Remote
Ran paid social campaigns, built automation-driven marketing strategies, worked with technical teams on website issues and used data to improve conversions.